Travel Management

Presentation of the corporate seminar

Tom Bengaouer
Responsable Communication & Marketing

Do you work in a company ? Whatever the size of your company, working with your team allows you to advance in your projects. And for good teamwork, it is important to strengthen the cohesion between each member. Taking the time to get to know your employees is a good start, but it is also possible to use other methods, such as a company seminar.

Even if you have never participated in or organized a seminar before, you have certainly heard of these events. But can the corporate seminar really be beneficial for your business ? And do you have the keys to understand everything about the corporate seminar ? That's what we'll see in this article !

What is a corporate seminar ?

Before thinking about organizing a seminar, it is important to understand what it is all about. A company seminar refers to a company event that takes place outside the usual premises of the company. The seminar allows gathering the employees of a company around an activity or a theme, either for one or several days.

The organization of a seminar therefore varies according to the objectives and needs of the company, but it is not a matter of having a good time with colleagues without having a precise goal behind the company seminar, quite the contrary! Indeed, each corporate seminar will bring new knowledge to the participants while reinforcing the group cohesion.

The company seminar is therefore a very good solution to achieve various objectives. Therefore, there are different types of seminars depending on the goal to be achieved. And if it seems confusing, here are the main types of seminars according to the major objective to be reached for the company.

  • Integration seminar : when new employees join your team, a seminar dedicated to their integration can help you reinforce the team spirit in a minimum of time so that everyone can get to know each other while reminding them of the company's fundamental values!
  • Motivation seminar : reward your employees, show the importance you give them and highlight their role within the company to improve the productivity of each one.
  • Training seminar : this format can be a very good solution to show new methods and help your employees to acquire this new knowledge in a well organized framework.
  • Work seminar : in case of an important project, a seminar dedicated to it can help you to improve the exchanges and to find adapted solutions to make the process progress more easily.
  • Leadership seminar : it is also possible to hold a company seminar between executives and managers to take stock of the company and set up new objectives through a day dedicated to the company without worrying about the usual tasks.
  • Management seminar : team leaders can attend a seminar to improve their management skills by participating in specialized workshops.

How does a corporate seminar work?

Now, you understand what a corporate seminar is, but do you understand the importance of ?

As you have seen, each type of seminar has a specific objective. But generally speaking, a corporate seminar allows bringing new knowledge to the participants, to reinforce the cohesion of the group present, and to boost the performance of each one.

But then, how to properly organize a corporate seminar ?

You can take care of everything yourself if you are used to it, but the safest way is to organize a seminar through an expert provider. This allows you to save precious time and to have activities perfectly adapted to your objective. But before calling on this professional, you will have to define your seminar objectives and the budget to allocate.

Then, it will be necessary to take some time to set up various criteria such as the place and the period in which you wish to organize a seminar, or its duration according to the objectives.

You may also want to consider these elements:

  • Identify the activities to propose according to your overall objective and the number of people invited
  • Logistics, transportation, accommodation, meals
  • Setting up a schedule to properly distribute the activities
  • Make sure you can be reactive during the seminar by checking the good progress and the state of mind of the participants
  • Prepare the communication around your corporate seminar
  • Set up the post-seminar : get feedback on the organization and the course of the seminar to improve next time

Organizing a seminar is not easy if it is your first one, but surrounding yourself with professionals in this field will help you offer a good experience to your employees. It will be important to prepare in advance to take care of each point, but it is up to you to organize an appropriate corporate seminar to develop your projects and performance!

Need help organizing your seminar? is the leading seminar reservation platform. In just one click, you can book your venue (among the 2,500+ audited and CSR-certified throughout France), catering, activities and transportation.  A team of advisors is on hand to help you organize your event.

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