Since the arrival of Covid, companies have managed to adapt by traveling less while keeping an equivalent level of business. For these companies, this is good news in terms of expenditure and CSR, and it allows companies to meet societal and environmental requirements that will allow them to be labeled. Some labels, such as the B Corp label, allow companies to access economic aid and improve their brand image.
For the actors of the "business travel" ecosystem the result is more ambivalent, we note a decrease of their activities of 60% on the year 2020 and hope to reach an equal activity the year 2019 during 2026. With this observation, it is obvious for the companies of this sector that it is time to rethink their ways of doing and to implement new practices that will not deteriorate their core business or their results. This is where the essential travel is born.
For the essential travel, there is no universal recipe, but it is necessary to have a travel methodology that will change for each company. Each company will set up its methodology according to its culture, the technology at its disposal, its industry and its customer acquisition method. The methodology will even vary within the same company depending on the teams, for example a sales team will be more likely to travel. This is why it is important to objectify your trips according to the importance of the meeting and the need for it to be done face-to-face. To do this, you must take into account the reason for the trip, the duration of the stay, the cost of the trip and its carbon impact.
Thanks to our expertise and the data collected from our 300 partner companies and our 10,000 unique employees, we have developed a 4-step methodology that will serve as a model for all companies. This methodology is centered around two axes, the essentiality for the company and the dependence of the meeting for the human relations.
With this methodology, we can group the trips into 4 categories:
To ensure that these practices are as effective as possible and correctly applied, three main principles must be followed.
Another resource that might be useful to you is our article on "Our selection of the best companies for carbon offsetting".
Our experts are here to help. If you'd like to discuss how to travel more responsibly in more detail, email us at contact@fairjungle.com, and we'll find a convenient time to chat.